The Sealand Story


Rooted in Cape Town’s southern peninsula where mountains and ocean so vividly connect, Sealand was born with a conviction of keeping the environment front and centre alongside inspired functional designs and longevity. Smart material selection, compelling functionality and product durability are all palpable features of what we make.

Our start-up team lives the Sealand brand with combined passions for business, for the wondrous outdoors, for life. With a huge heart for the ocean, Mike Schlebach, is recognised for his contribution to waste fabric upcycling in South Africa and sits amongst the country’s best known big wave surfers. Jasper Eales, the imaginative mind behind the brand, drives the brands’ focus to achieve refined, practical solutions, which are designed to last. Meagan Webb has a keen eye for design and has come on board to assist in taking Sealand to Europe, while Melinda Buckley heads up manufacturing and guides the production crew throughout the upcycling process. Together, we are the creative minds and fabrication specialists behind Sealand Gear, bringing inspired design in up-cycled material texture combinations from the drawing board to the rack